Nature’s Way Brand Campaign
Contributed to a large brand campaign exercise for Nature’s Way to increase brand awareness. As a refocus of the brand’s position, I worked with strategy, copywriting and creative to develop a campaign concept and tactics ranging from subscription boxes to TV storyboards.
- Strategic Brainstorm
- Conceptual and Thematic Collaboration
- Moodboard and Tactical Design
Nature’s Way CRM Newsletter Development
Nature’s Way is a trusted source for quality products and expertise. Tasked with producing a monthly newsletter to reach our key audience, I collaborated with strategy and copywriting to create concepts providing relevant content and aid in furthering engagement. The final result empowers readers with knowledge and insights to thrive in their wellness journey. Hand-crafted design elements and in the moment photography brings a personal and encouraging element to each newsletter.
- Strategic Brainstorm
- Content Development and Concepting
- Layout Design