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Wolters Kluwer Firecracker Branding
Wolters Kluwer is a known expert of medical academia and software. Wolters Kluwer’s Lippencott Firecracker is a unique tool that helps medical students focus in on their areas of study while the technology adjusts to their knowledge and learning style. Tasked with creating and identifying a brand look and voice to launch into market, I worked with strategy and copywriting to define Lippencott Firecracker. The end result is a clean yet graphic branding that puts the focus on the student and their needs like the software itself.
- Concepting and Developing Branding and Identity
- Landing Page and Email Development
-Social Media and Banner Assets for Market Testing